7 & 8-FIGURE INCOME
There are over 160,000 charities in the UK. The majority of these will never reach a six-figure turnover. Even fewer, less than 4%, will generate a seven-figure annual income.
Our preferred approach is to work strategically with you, where our goal is to drive your charity up to that seven-figure threshold and beyond. We believe that thousands more charities could join this higher group by having a longer-term focus. While you are unlikely to rise to the size of the mega-charities, by raising your income sights you can significantly increase the breadth and range of your charitable work.
To arrange a preliminary chat where we can assess where you are in terms of revenue-raising, drop us a line. While we cannot guarantee that you will reach the larger income sums, we can quickly tell you whether it is likely or not.
THE 7 DRIVERS OF MULTI-MILLION POUND INCOME
How many of these are you doing?
LEADERSHIP & VOLUNTEER SUPPORT
This involves your leadership team, trustees and influential volunteers opening up their networks for the charity.
Sub-activities
Case for Support production / Trustee training / Development volunteer board creation / Volunteer shadowing and support / Patrons, Presidents & Vice-presidents / Celebrities
TRUSTS, FOUNDATIONS & STATUTORY BIDS
This involves submitting applications to relevant trusts and foundations amongst the 12,000 found in the UK. Building relationships with politicians and government officials are essential for statutory income.
Sub-activities
Identifying suitable trusts & statutory sources / Executing an annual mailer / Writing bespoke, large bids
COMMUNITY FUNDRAISING
This involves raising support from individuals and organisations in a discrete geographical area.
Sub-activities
Small and regular donations / Lotteries / Fundraising events / Sponsored challenges / Charity shops and cafes
RAISING SUPPORT FROM INDIVIDUALS
This involves all the ways of encouraging individuals to support your charity.
Sub-activities
Regular giving / Events / Direct Marketing / Payroll giving / Challenge events / Lotteries / Pro-bono support / Telephone fundraising / Volunteering / Digital fundraising
RAISING SUPPORT FROM COMPANIES
This involves encouraging companies to support your charity.
Sub-activities
Payroll giving / Sponsorship / Challenge events / Lotteries / Cause-related marketing / Charity of the years / Events / Pro-bono support
HIGH-NET-WORTH INDIVIDUALS
This involves any type of support from people who can make a major difference to your charity with a donation.
Sub-activities
Identification of potential high-net-worth individuals / Events / Relationship-building activities
LEGACIES
This is income bequeathed to you by supporters in their wills or as tributes given to those who have passed away.
Sub-activities
Legacy marketing / Legacy forecasting / Legacy administration / In-memoriam giving